Clik here to view.
Nine surprisingly lengthy tips for cutting and editing your copy
Reducing wordcount matters because the online space is a tough reading environment. Here’s a quote from Steve Krug’s Don’t Make Me Think: When we’re creating sites, we act as though people are going...
View ArticleClik here to view.
12 elements of a user-friendly blog page
I may be inviting criticism of our own site (and this article), but I wanted to explore some of the key things to remember when it comes to creating a brilliant user experience on your blog page/post....
View ArticleClik here to view.
Why visitors only read 20% of your web page
Sadly it’s true though. On average a user will only read 20% of the content on your page. There is one very simple reason for this slightly depressing fact… scanning. You could stop reading this...
View ArticleClik here to view.
Three online copywriting tips supported by research
These include: 10 common online copywriting mistakes. 12 handy tips for writing better web copy. Nine writing ‘rules’ you can safely ignore. But where do these tips come from? Are they just general...
View Article
